Bangalore boys have come up with a sparkling new way of carrying the message that gender-inclusion works best when done positively.
The video of this Sanitary Napkin ad has been presented as a comic sketch by Ninjaji, a video entertainment group aiming to create intelligent video content for discerning audiences. The ad has been shot and directed by ad-film duo Shomprakash Sinha Roy and Sumit Chakraborty.
In video they explained, "Indian Sanitary Napkin ads have always followed a preset template - where a motherly figure shells out advice regarding menstrual hygiene, followed by product shots. There's never a father figure or a brotherly figure involved in the picture. The phobia against male inclusion is so strong, that there isn't even a male voice-over in any of the existing napkin ads. But everyone is comfortable discussing how period shaming should be avoided. We decided to come up with a fun and engaging way to tell the advertorial story and raise the issue simultaneously, as an actual product ad. We hope that women across the country will appreciate the video."